'The Athlete's Foot' (TAF)® is the world's first franchisor of athletic footwear and is recognized today as the world leader in athletic footwear franchising. Robert and David Lando opened the first The Athlete's Foot (TAF) store in 1971 in Pittsburgh, Pennsylvania. It was the first athletic footwear specialty store of its kind in the United States.

Soon thereafter, The Athlete's Foot (TAF) began franchising in the United States, with the first franchise store opening in Oshkosh, Wisconsin in 1972. The first international franchise store opened in 1978 in Adelaide, Australia, the beginning of The Athlete's Foot (TAF) expansion into over 40 countries worldwide. Official website