As part of its corporate strategy, The Sultan Center is strategically expanding operations locally and regionally to build on its past success and maintain its competitive edge. Such steady and sustainable growth has made TSC the premier retailer and a leading supplier of supermarket items, perishables, and general merchandise in the Middle East.
Currently, TSC holds the leadership position of the grocery market in Kuwait, Jordan, Lebanon and Oman. Sultan Center Bahrain, which opened in 2010, has become one of the destination retail stores in the country.
With retail as its primary focus, The Sultan Center delivers long-term value to shareholders through a diverse portfolio of successful companies. The group’s principal activities include: operation of retail supermarkets, restaurants, and catering services; import, export, and marketing of consumer goods; trading; installation of telecommunications equipment; investment in trademarks; provision of security services and equipment; and trade in fashion wear for men, women, and children.
Customer satisfaction, quality services, and product variety are the hallmarks of The Sultan Center’s dynamic success over the past three decades. These assets, combined with an ability to attract today’s most influential investors and form profitable alliances and business partnerships, will define our competitive advantage as we accelerate our growth in the new and existing markets.
Guided by our five key principles of People, Product, Service, Value, and Teamwork, we are poised to build on our past success and maintain our competitive edge in the marketplace.
We invite you to join us as we prepare to take advantage of the opportunities that lie ahead.