As part of its corporate strategy, The Sultan Center is strategically expanding operations locally and globally to build on its past success and maintain its competitive edge. Such steady and sustainable growth has made TSC the premier retailer and a leading supplier of supermarket items, perishables, and general merchandise in the Middle East.

Currently, TSC holds approximately 15% share of the retail market in Kuwait. Sultan Center Oman, which opened in 1999, has become one of the largest retail stores in the country, and a second store — The Wholesale Center Al-Khoud — opened there in early 2005. Moreover, the acquisition of Safeway Jordan in 2004 added a strategic edge to the company’s holdings and further expanded TSC’s footprint in the region.

With retail as its primary focus, The Sultan Center delivers long-term value to shareholders through a diverse portfolio of successful companies. The group’s principal activities include: operation of retail supermarkets, restaurants, and catering services; import, export, and marketing of consumer goods; trading; installation of telecommunications equipment; investment in trademarks; investment in portfolios managed by specialized financial institutions; provision of security services and equipment; and trade in fashion wear for men, women, and children.

Customer satisfaction, quality services, and product variety are the hallmarks of The Sultan Center’s dynamic success over the past three decades. These assets, combined with an ability to attract today’s most influential investors and form profitable alliances and business partnerships, will define our competitive advantage as we accelerate our growth in the new and existing markets.

Guided by our five key principles of People, Product, Service, Value, and Teamwork, we are poised to build on our past success and maintain our competitive edge in the marketplace.

We invite you to join us as we prepare to take advantage of the opportunities that lie ahead.